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P&G’s Crest Pro Health Targets Adult Oral Care

Links with Marilu Henner and will educate at AARP expo.

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By: TOM BRANNA

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More than eight in 10 Americans ages 50-64 believe healthy teeth and gums are essential to maintaining overall good health, yet only one third say they are taking good care of their oral health, according to a survey conducted by the American Dental Association (ADA) with Crest and Oral-B. To help bridge this gap, Crest Pro-Health and actress/author/ health advocate Marilu Henner are teaming up to help educate older adults about the importance of gum health. If left untreated, gingivitiscan...

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